What kind of image is Volvo presenting to you, the consumer? What do you think of the drivers of a Volvo?|||When I see older volvos I think the folks are anti-status seekers, more concerned with realible saftey than anything else.
When I see late model volvos I think the folks have more money than brains.|||Married couple with matching sweaters. Child in a car seat with juice spilt everywhere. While the chocolate lab eats away at the seat.|||What comes to mind are those boxy Station Wagons. The owners I always assumed are Leftists. I don't mean democrats, I mean full-blown socialism.
When Ford bought Volvo and changed the cars they just got lost in a sea of similar products. When they just made brick-like safey cars they had real image. They may not have been selling all that many, but at least they had more of a presence, and at least some people had a reason to buy one. Now they're just competing toe-to-toe with whatever's out there.|||Makes me wish I had my Volvo 240 back. When I bought it I was still learning to drive so my first priority was safety. I wanted as much as steel as possible between me and the thousands of pickups %26amp; SUVs on the road without resorting to buying some huge car like an old Cadillac. I had that car for 6 years with very few major problems.|||heard they are great...but once in a while when they break, they can be costly....it depends on how much the car is worth before AND after the repairs...|||KEY WORDS: Safety, no-nonsense, practicality - form over function. Not something that follows the latest trend.
Typical images of some Volvo buyers or drivers are that they tend folks who are environmentally conscious, like the outdoors, have higher than average levels of education. Stereotypical Birkenstock-wearing college professor. The cars are pretty popular in places like the Pacific Northwest (Portland has tons of them) and New England.
However, the more recent Volvos are less distinctive than the old 240 and 140 series cars, that the old Volvo loyalists swear by.|||safety. also... box car.|||I own a Volvo. I'm neither a leftist, socialist, teacher, or educator. I work in technical support and do not wear matching sweaters. I'm not even a democrat!
But, after driving this car, I will definitely buy another Volvo when it's time to get another car. It's comfortable, safe, dependable, and good on gas.|||Safety and a quality made vehicle.... they also look pretty nice these days too.|||I miss my Volvo 740 Turbo Wagon. It was the ultimate anti-status symbol, was extremely safe, handled very well, topped out about 130 or so, was easy to work on, could carry a bunch of people or 3 kegs of beer, and was very comfortable. It's probably the best car I've ever had (I've had 2 Grand Ams, a Grand Prix, and I currently have a Dodge Stratus and a Jeep Cherokee; the Jeep is the only thing that comes close to the Volvo).
When I see people in newer Volvos though, I see people that are just as inconsiderate as other luxury car drivers. It's as if Ford decided to take out the turn signals, just like Toyota did for Lexus, Nissan did for Infiniti, and Honda did for Acura (everyone already knows that Cadillacs, Lincolns, Benzes, Bimmers, Bentlys, and Rolls Royces never came with turn signals...j/k). All kidding aside, it seems that since Ford is starting to let Volvo do it's own thing again, that the soul of Volvo (safe, performance-minded cars) is coming back.
Now only if there were a C30R, S40R, V50R, C70R, S80R, and XC90R...maybe then everyone would take Volvo's idea of performance seriously. (For those that don't know, R is similar to BMW's M, Mercedes' AMG, Nissan's Nismo, Ford's SVT, Cadillac's V, or Chrysler's/Dodge's/Jeep's SRT designations - high performance, limited edition.)|||I think of a person who appreciates craftsmanship in a car. A person who is college educated and practical, that is either in the teaching profession or very family oriented. Safety comes to mind as well as performance minded enthusiast. The image presented is a person who is self confident, may be affluent and a life long Volvo owner. A very practical person, where common sense rules the day. Someone who recognizes value when they see it and appreciates that Volvo still builds it's cars like they used to; exceptionally well.|||well depends on the year of it. coz some are more rugged looking than others.
on the whole they look over cautious.|||The first thing I think of is 'Big Swedish women'|||safety
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